OUR STORY
Anas Baby Food was founded by a passionate entrepreneur who believes that every great business begins with solving a real problem.
In today’s fast paced world, where both parents are often working, many mothers struggle to find time to prepare nutritious meals for their babies without compromising on quality or safety.
Driven by this insight, our founder set out to create a solution: a Halal certified, ready to eat baby porridge that combines the nutrition of homemade food with the convenience modern families need.
After years of research, testing, and collaboration with food experts, Anas Baby Food was born. Each pouch is made with real ingredients such as meat, rice, and vegetables, free from preservatives, added sugar, or artificial flavoring.
Today, produced in a Halal, HACCP, and GMP certified facility, Anas Baby Food helps parents save time while ensuring their little ones receive safe, balanced, and wholesome nutrition anytime, anywhere.
Our purpose is simple yet powerful:
To make parenting easier, mealtime happier, and every baby nourished with one Supermeal at a time.
Our Mission
We aspires to provide practical solutions to our customers by producing halal, quality, distinctive and innovative shelf stable, ready-to-eat baby foods for domestic and export markets
Our Vision
To be a prominent local brand and producer of ready to eat baby foods in Malaysia by end of 2026 and a recognized brand in selected countries by end of 2028.
Our Shared Values
Honest
We must be honest in what we are doing and what we say we are doing, because we want to build a lasting legacy.
Respect
We must respect customers, our collaborators, our partners, our company, our colleagues, and ourselves by having the right mindset and attitude.
Creating Value
We must always be thinking how to create value for the customers, society, and ourselves.
Collaborative
Nobody knows best in everything and, as such, we strive to employ the strengths within the company and among collaborating companies in order to create synergistic outcomes.
Progressive
We must always be looking towards expanding our value creation in a sustainable manner.